Ep.16 Understanding Customer UX

When you employ a creative digital marketing agency, you expect results – thats why you bring them into your company and why you spend so much money on what you percieve to be attention grabbing websites and media.

But how do you know you’re making an impact? How do you know your websites are user friendly? How do you know your content is grabbing that attention?

Well, thats the gap in the market that Lee Hill from Insightful UX saw and thats what Insightful do (amongst a lot of other things related to digital marketing) – they test your marketing and get insights from your audience to assess whether you have spent your money wisely.

They then offer you a way to cut through the noise and see if your return on investment was worth it – a way to see that maybe your website doesn’t function as well as you though or maybe your content marketing is missing the mark?

This episode of The SalesChange Podcast covers –

  • How and why Lee came to Bournemouth to set up business.
  • How Insightful UX was started
  • What’s next for content marketing?
  • How Insightful UX run their team through task based management rather than time based.
  • What ‘culture’ means to Lee & the Insightful team.
  • The importance of transparency when talking to clients.
  • Answers to the ‘SalesChange 5’ questions.

On every SalesChange Podcast – we ask the guests to answer 5 standard questions – here are the responses from Lee Hill of Insightful UX.

  • What was the last book you read?

Lee – ‘Never Split the Difference’ by Chris Voss (audiobook).

  • Who is the leader you look up to the most?

Lee – Hmmm.. I do look at my past a lot and there are a few people who have probably mentored me which you wouldn’t know but Chris & George (other Insightful UX directors) inspire me daily.

  • What did you want to be when you grew up?

Lee – I wanted to drive tanks! I wanted to be a tank commander. My family have always been involved in the military.

  • Whats the worst job you could imagine doing?

Lee  – It would have to be something involved in admin wouldn’t it.. Something monotonous.

  • Instagram, Facebook, Twitter or LinkedIn?

Lee – Its got to be LinkedIn. I do take a lot from it – I’ve got a real thing about accepting that I don’t know everything.


Matt King
Matt King

Matt King is an award winning Business Leader, Sales Coach, Podcaster and Content Creator.

He has managed and built sales teams to succeed over the last 10 years with a direct, relatable and down to earth approach which focuses on building relationships, networks and problem solving.

He focuses on collaboration, culture, mindset – all to build that momentum that leads to sales. That’s his idea of fun.

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