Anthony Iannarino is a highly respected international speaker, bestselling author, entrepreneur, and sales leader specializing in the complex business-to-business (B2B) sale. He is also a founder and managing partner of two closely-held, family-owned businesses in the staffing industry, leading both entities in strategic planning while growing sales.
Anthony is best known for his work at The Sales Blog, which has helped him gain recognition as a top thought leader in sales strategy. He is also the designer of Level 4 Value Creation™ and Building Consensus, methodologies that help sales organizations achieve transformational, breakthrough results.
I initially found Anthony’s work through his book ‘The Only Sales You’ll Ever Need’ and I was instantly hooked – his clear and direct method in approaching sales is refreshing and its so conscise that I was instantly hooked on his work.
This episode of The SalesChange Podcast covers –
- Selling and prospecting during COVID times
- The answer to ‘Should we continue selling?’
- What did Anthony do immediately at the start of the pandemic?
- The creative process behind writing for Anthony.
- How Anthony would sell plastic valves! (Thats Matt’s day job..)
- Answers to the ‘SalesChange 5’ questions.
- What was the last book you read?
- What did you want to be when you grew up?
- Whats the worst job you could imagine doing?
- What’s the worst sales mistake you’ve ever made?
- Who’s the leader you look up to the most?